CG Research is a Paris-based research partner dedicated to unlocking human insight in the French market.
Founded by Camille Gerbaud (MSc Social Psychology), the agency builds on over 15 years of experience in Paris and London — from agency-side roles to independent consultancy. This cross-market background provides a unique ability to bridge cultural differences and deliver global insights that truly resonate locally.
At the heart of our work is curiosity: how culture, language, and social context shape the way people think, feel, and act. We know from experience that multi-market research only succeeds when there’s a culturally-aware partner on the ground — someone fluent in both the local context and your team’s way of working.
Our Approach
We work with you, not just for you. Starting with your brief, we shape the project around the French cultural context, making sure it speaks to your objectives. Our analysis is never off-the-shelf: it connects the dots, pulls out the hidden drivers, and gives you a story you can act on.
What you can expect working with us
We keep things simple and collaborative, so you can focus on the insight. From the first call to the final report, you’ll have one clear point of contact and a team that adapts as your project evolves. Our approach is built on:
Seamless coordination — smooth project management from start to finish.
Flexible design — methods and partners that adapt to your needs.
Clear communication — regular check-ins, no surprises.
Reliable delivery — insight that arrives on time, every time.